The World of Coca-Cola is a permanent exhibition featuring the history of Coca-Cola and its well-known advertising. It is located in downtown Atlanta, Georgia, adjacent to Underground Atlanta and is run by The Coca-Cola Company, whose world headquarters is located on nearby North Avenue.
The attraction is toured from the top down; guests begin their visit on the top level. The museum is presented roughly in chronological order, with numerous examples of advertising materials and Coke-branded memorabilia. Some of the noteworthy attractions include a replica of a mid-20th century soda fountain (based on a real drugstore that was found in the city of Baxley, Georgia, in the southeastern corner of the state) and a more futuristic vision of one, where guests get a chance to try Coca-Cola products from around the world.
World of Coca-Cola Atlanta opened in August of 1990. In addition to the museum exhibit, the attraction includes a gift shop that carries a wide selection of Coca-Cola branded merchandise. The World of Coca-Cola Atlanta is scheduled to move to a new, larger facility on May 24, 2007. The attraction will be located adjacent to the new Georgia Aquarium on property owned by the Coca-Cola Company. The combined complex has been named Pemberton Place, in honor of John Pemberton, the inventor of Coca-Cola.
World of Coca-Cola Las Vegas was located on Las Vegas Boulevard South (more famously known as the Las Vegas Strip), adjacent to the MGM Grand Las Vegas hotel and casino. It was closed in 2000; however, the Everything Coca-Cola store remains open.
World of Coca-Cola Tokyo is located on the 6th floor of Mediage in Daiba.
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