Coca-Cola Black Cherry Vanilla

Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla is a variety of Coca-Cola that was launched in January 2006 by The Coca-Cola Company in United States. The diet version is sweetened with a blend of aspartame and acesulfame potassium and is marketed as part of the Diet Coke family. Currently it is available in 20-ounce, 2-liter, and 12-pack can forms. The release of this product coincided with the phasing out of Vanilla Coke and its diet counterpart in North America and the rechristening of Cherry Coke as Coca-Cola Cherry.

Coke Zero Black Cherry Vanilla is the "Coca-Cola" version of Diet Coke Black Cherry Vanilla launched in 2006 in Canada.

Throughout the first 6 months of the product's sale, the percentage of drinks bought from Coca-Cola and its variants that was Black Cherry Vanilla Coke was 4%, compared to 9% for Coca-Cola with Lime and 3% for Diet Black Cherry Vanilla Coke compared to 7% for Diet Coke with Lime, 13% for the Caffeine free Colas, 13.5% for Coke Cherry and Diet Coke Cherry, and 26% for Diet Coke.

The drink is expected to be available for sale in the United Kingdom in late 2007. Like many of the Coke flavours, it will not be released in Australia.

With low sales figures, and the return of Vanilla Coke (now Coca-Cola Vanilla) by June 2007 in the United States, doubt is cast over the future of Coca-Cola Black Cherry Vanilla.

May 22, 2007: We regret your disappointment that Diet Coke Black Cherry Vanilla has been discontinued. This product will only be available on shelves while supplies last. Janice Industry and Consumer Affairs The Coca-Cola Company

Diet Coke Plus

Diet Coke Plus is the newest formulation of Diet Coke. Diet Coke Plus was introduced in April 2007 in select areas for test marketing.

Each 8-ounce serving of Diet Coke Plus provides 15% of the daily value for niacin and vitamins B6 and B12, and 10% for zinc and magnesium.

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Coca-Cola Vanilla

Coca-Cola Vanilla (also known as Vanilla Coke, and, for a time in the summer of 2003, V) is the soft drink Coca-Cola made to a recipe with extra vanilla. It was available as early as the 1950s at many soda fountains and restaurants, which added the flavoring themselves. Mass production began for the United States market on May 15, 2002, as part of competitive plans against rival Pepsi and other soft drink producers. By 2004, the company had marketed Vanilla Coke in over 30 countries around the globe.

Marketing campaign

The marketing campaign for Vanilla Coke aimed to appeal across all generations. Yolanda Ball, brand manager for Coca-Cola Classic, commented that "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola".

One of the first notable advertisements was a television ad created by The Martin Agency which was based upon the product's original campaign line of "Reward Your Curiosity". The ad featured actor Chazz Palminteri, in which he and another man pull aside a teenager into an alley when they caught him peering into a hole. Palminteri gives the boy a Vanilla Coke, as a reward for his curiosity.

Ball commented on the television ad by saying that "We were trying to create something new and intriguing... Half of it was about new, different and change of pace, and the rest of it was about how people love and trust Coca-Cola. But we didn't have to say New from Coca-Cola. We didn't have to hit them over the head with it."

Vanilla Coke debuted at the Vanilla Bean Café, locally known as "the Bean," in the scenic town of Pomfret, Connecticut. The diet variety would be directed primarily at middle-aged women.

Packaging

Vanilla Coke was packaged in standard bottles in accordance with appropriate Coca-Cola packaging. For a brief period of time in mid-2003, the bottles that Vanilla Coke came in, which had before said Vanilla Coke, were changed simply to V (which matched Cherry Coke's new labeling showing a picture of a cherry). Afterwards, the original labeling was resumed.

Varieties

* Coke Vanilla
* Diet Coke Vanilla

In late 2002, a sugar free version of the soft drink, Diet Vanilla Coke, arrived on supermarket shelves. In some countries, including Australia and New Zealand, a similar drink is marketed as "Diet Coke with Vanilla." and in others is known as Coca-Cola light Vanilla (or Vanilla Coke Light) In 2005, the sugar-free product in the United States and Canada became "Diet Coke Vanilla," with more emphasis on the Diet Coke label. All varieties were discontinued in 2006 in the United States and the United Kingdom. Both varieties are still available in Australia and Hong Kong.